To illustrate Viacom’s unparalleled cultural impact — and invite partners to share in the power of our brands — Viacom launched the “Made Here. Lives Everywhere.” trade campaign. The 360 campaign lived in trade publications, digital media, social media, outdoor advertising and targeted events like food trucks around New York City. The campaign also used video and a comprehensive website to feature the creative alongside detailed case studies to truly drive home Viacom’s impact.
I was involved in the conceptualizing of the campaign and the implementaion of those concepts. I developed the design of the responsive website and digital ad campaign.
VP of Design: John Farrar Design Director: Nick Gamma