Judy McGrath former CEO of MTV Networks charged all of the employees to rally around 5 core values, that she felt made our company what it is. These values are "Know Your Audience", "Seek Out New Voices", Invent, Reinvent, Repeat", "Collaborate Inside & Out" and "Do Well By Doing Good". We felt that by creating a poster series it would be a constant reminder that reinforced those values. These posters were hung in the company's main thoroughfare. We also created miniature version which were given out to all employees.
Design Director: Nick Gamma Designers: Tad Carpenter, Andy Taray, Anthony Carlucci, Shelly Fukushima